Brett Yeomark I have an impressive resume.
He was the COO of Roc Nation. Co-CEO of Roc Nation Unified. President and CEO of Brooklyn Sports & Entertainment Global, which manages the Brooklyn Nets and Barclays Center.and helped build NASCAR as a major brand.
On August 1, he became Commissioner of the Big 12.
Yeomark told Fox News Digital that he is “really enjoying” his new role and position as one of the top commissioners of major college sports, adding that college football is on the way and college basketball is on the way. I’m starting to find a rhythm in the approaching season of
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University of Kansas students react as they watch the April 4, 2022 NCAA Men’s Basketball National Championship game.
(David Urit/Getty Images)
he said there was room Conference Growth and Opportunitywas founded in 1994.
“I think this conference has incredible advantages and is well positioned. In my opinion, this is like a mature startup in 26 years, but with a lot of potential and opportunities.” So, over the past two and a half months, how can we best position ourselves to move meetings forward in an effective way, starting with redesigning our organization and outsourcing some of our thinking? ‘, he said.
“There is a lot to do, a lot to think about, but so far so good. I don’t see any major roadblocks. — Strengths, Weaknesses, Opportunities and Threats. And look as holistically as you can to define your strategy. But I think we’re doing it.
“We are really aligned between the board and all the key stakeholders. I think we have a shared mission and vision for where we want to take this thing. We want to grow, we want to monetize the opportunities available to us.We want to modernize our brand.We want to get younger and grow our audience.Therefore, it is very important for the conference. It’s an exciting time for
Talking about his intrigue about the commissioner’s job, Yeomark said: college sports It’s something I’ve always wanted to be involved in, but never expected to participate as a conference chair.
Big 12 Commissioner Brett Jormak meets with the media at the Big 12 Media Day on July 13, 2022 at AT and T Stadium in Arlington, Texas.
(Jerome Milon/USA Today Sports)
“I wouldn’t say I was always a change agent, but to some extent I was. When I went to NASCAR, they were in the midst of change and evolution. Clearly, when I became CEO of the Nets, they were in a period of change – a dormant New Jersey franchise eager to move to Brooklyn.
“When I see this opportunity, it follows a pattern that allows myself and my colleagues to come together to make a real impact and make a positive difference in the environment that is evolving before us. I think you can. That was probably the driving force for me,” said Yorkmark.
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“And I’ve always wanted to get into college sports. It’s always been on my short list. I call it my ladder of progress, my career ladder. I love that opportunity.” I didn’t know if it would come true, but I thought that when I started playing college sports, it would be like AD.I never thought about running a league, but I’m really excited and I think we can really make an impact.”
Yomark goes on a trip. Collegiate athletics continues to change A landscape with conferences competing in expansion and reorganization, heated debates over equality across all sports, the emergence of names, images and likenesses.
He told Fox News Digital that the focus is on leveraging resources to make the Big 12 the best possible version, and less on competing with what the SEC and Big 10 are doing. said no.
Big 12 Commissioner Brett Jormak speaks to the media at the Big 12 Media Day on July 13, 2022 at AT and T Stadium in Arlington, Texas.
(Jerome Milon/USA Today Sports)
“I think we need to market ourselves more effectively. We need to nationalize,” Yeomark said. “We have to connect with youth culture. We have to get into the student-athlete consciousness. We have to stand for all that is right. , we have to have a great tactic for us to get there. SEC and Big Ten For me, it’s really the best version of ourselves, and frankly, we have a way.
“We haven’t optimized our potential, which is why I see this as a mature startup. I think we can definitely make a difference to our member institutions because of what stands for: “I think some of the biggest brands in the sport, we differentiate ourselves here. I think we have a real opportunity to do that, and I owe it to them to figure out how to get there.”
He added that in order to expand the Big 12 to where he wants it, equity across athletics needs to be considered.With former pen swimmer Leah Thomas NCAA Transgender Participation Policy was a hot topic towards the end of the 2021-22 school year.
On the podium after placing fifth in the 200-yard freestyle at the 2022 NCAA Division I Women’s Swimming and Diving Championships at the Macquarie Aquatic Center on the campus of Georgia Tech in Atlanta March 18, 2022. Leah Thomas standing.
(Mike Cummer/NCAA Photo via Getty Images)
“Listen, that’s what we all aspire to,” he said of ensuring fair play in all sports. That’s a big part of it. We’re announcing our first (highest diversity equity and inclusion) executive hires. We’re thinking about equity across different areas of life and how can we connect with our community in the right way? That’s a big part of 100% and we’re working towards that.”
Yormark said he hopes the NIL will create a more organized and level playing field.
“It’s a work in progress. But also I am a proponent of NIL, but I also feel the need for uniformity and a level playing field,” he told Fox News Digital. I think that’s what we’re talking about now. This is relatively new, but there is still some work to be done for sure. “
With Texas and Oklahoma scheduled to leave the conference in 2025, the Big 12 will welcome four new member institutions next year. BYU, UCF, Cincinnati, HoustonBy 2030, the Big 12 could change a lot, but Yoremark said he hopes the conference will be properly run by student-athletes.
“We want it to be economically viable for all participating institutions. We want to attend all four time zones. We want it to be the most culturally relevant conference in America,” he told Fox News Digital. “We want to be in the minds of every student-athlete. We want to be purposeful and ambitious for all the right reasons. Our community.” I want to use our platform as much as possible to bring about positive change in .I think that is very important.
Kansas State Wildcats fans fill the stands during the Big 12 football game against the Kansas Jayhawks at Memorial Stadium on November 6, 2021 in Lawrence, Kansas.
(Scott Winters/Icon Sportswire via Getty Images)
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“I would be very happy if, years from now, people would say all that stuff about us. What’s the best way to prepare for life? Not just for the big game, but for the long game.”
