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Brand Designing Basketball Shoes for Women Signs WNBA, NCAA Stars

  • Moolah Kicks is a women’s basketball brand that designs shoes specifically made for women’s feet.
  • Founded by 24-year-old Natalie White and backed by Mark Cuban, the brand does business with WNBA and NCAA stars.
  • Moolah Sneakers Including New Neovolt Pro Are Available Nationwide DICK Sporting Goods shop.

A lifelong hoop star, Natalie White was used to shopping at the men’s and kids’ aisles when she needed a new pair of basketball sneakers.

But by the time she’s in her senior year of college, how misguided it is that female basketball players are forced to wear shoes designed by men, designed for men. I understood.

“I remember seeing an ad with profiles of four of the top WNBA players, not just for men, but with sneakers named after them,” White said. 2022 TEDx Talks“And I said, ‘This has to change.'”

So she started making her own shoes and Moolah Kicks was born.

A post shared by MOOLAH KICKS (@moolahkicks)

Now just 24, White has developed a company backed by Mark Cuban, owner of the Dallas Mavericks of Shark Tank fame, into a brand that is disrupting the sneaker space. Sold at DICK sporting goods stores nationwide, mula kick It’s specifically designed to fit women’s feet, preventing devastating leg injuries that disproportionately affect female bowlers.

“Natalie has a great sense of what athletes want,” Cuban said. “The shoes are beautiful, great in-game and affordable. She’s proud to be her partner.”

The brand’s latest release, the Neovolt Pro, epitomizes the innovative nature of White’s original idea, helping young women advance their playing careers in the sport. With a cushioned midsole that bounces back with every step, a secure heel clip, wide webbed laces to keep your foot in place, and a foam interior that molds to your unique shape, this The shoes are designed to reduce knee and ankle injuries. It continues to give players the power and flexibility they need to compete at the highest level of basketball.

Moolah Kicks latest release: Neovolt Pro.

Moolah Kicks latest release: Neovolt Pro.

mula kick



Naturally, the top women’s basketball players are thrilled with White’s innovative concept. Moolah Kix is ​​Lauren Park of Seton Hall, Nyayonga Goney of Mississippi State University, Aija Blackwell of Baylor University, Lauren Ware of University of Arizona, Coty McMahon of Ohio State University, Myra Gordon of University of Alabama, Madison Campbell of USC, University of Kentucky has signed multiple women’s college basketball stars, including Blair Green of the University of North Carolina and Blair Green of the University of North Carolina. Ava Hodgson, Penn State’s Anna Camden, Villanova’s Kylie Swayder, North Carolina State’s Sanya Rivers, and more.

And most recently, the Moolah Kicks added UConn Huskies star Caroline Ducharme and WNBA point guard Destanni Henderson to their impressive line-up. Both players will wear cutting-edge sneakers as she is one of the brand’s most high-profile ambassadors.

Henderson, 2022 South Carolina Gamecocks National Champion, said, “As an entrepreneur myself, the fact that Moolah Kicks is a women-owned brand dedicated to creating high-performance basketball shoes specifically for women and girls. “The shoes are more comfortable than any I have ever worn and the quality is definitely there. I am thrilled to partner with Moolah Kicks and become an ambassador for the brand I believe in.” “

Destanni Henderson.

Destanni Henderson.

AP Photo/Terence Williams



“I love that Moolah Kicks is a brand that supports and improves women’s basketball.”Having shoes made specifically for women’s feet makes a huge difference. They are very comfortable and I love playing with them.”

Fans can pick up their very own pair of Moolah Kicks, including the new Neovolt Pros, online or at over 450. DICK Sporting Goods stores nationwide. His four colorways of black and gold, navy and blue, white and silver, and orange and pink retail for $125.00.

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