WNBA players with a maximum base salary of about $ 230,000 earn far less than NBA millionaire players, and marketing costs are even more important. The WNBA has a $ 1 million pool that needs to be spent on player marketing transactions. Each team must spend $ 50,000 to $ 100,000 annually on player marketing transactions. The unused amount will be carried over to the next season in addition to the minimum amount.
The league said it would select players to participate in marketing activities based on a variety of factors, including on-court performance, an established personal brand with an active fan base, and willingness to participate in travel and league events.
“Physical ideas are most clearly reflected in the athlete’s body. Harmful and positive ideas,” says Jackson. “It’s also another way this can be a space of conflict and a space of harm, depending on how those ideas are packaged and sold.”
“They don’t know what black women experience, let alone athletes.”
Tiffany Mitchell likes to feel the ponytail sway as she runs on the court.
Black Mitchell has often worn her hair in a long braided style across her hips since starring in South Carolina from 2012 to 2016. This kind of protective hair styling allows her to change styles longer, WNBA’s Indiana Fever season.
These swaying blades became a problem during the December WNBA offseason when she was competing with Australia’s professional women’s team, Melbourne Boomers. Basketball Australia, the governing body of sports, said league players had to tie their hair back or up and mistakenly ascribed that policy to FIBA rules, which are no longer valid. Mitchell, One of only three black players on the Boomers roster, She felt targeted because she didn’t have to change her hair for other international competitions. Basketball Australia later apologized and withdrew what was called a “discriminatory” policy.
“They have no idea what black women will experience, let alone athletes,” Mitchell said. “So I think what caught their attention evoked ignorance because there was a player in this league who had braids in front of me, and that was never a problem.”
