Durham – Duke Men’s Basketball Head Coach Jon Scheyer Announced the addition of Rachel Baker Program as a general manager.
In this exclusive position, Baker enhances his personal and professional skill sets, leverages strategic partnerships including NIL opportunities, and navigates the opportunities and challenges that accompany being the best student athlete. We specialize in supporting players when gated. level.
“The state of college basketball is growing and changing exponentially,” says Scheyer. “Rachel is a unique talent with a unique experience, providing players and their families with unparalleled resources and partners as we navigate the new frontiers of college basketball together. NBA and Nike. Through her work at, she brings nearly a decade of expertise in the basketball business to staff, bringing her talent in relationships and community building, leadership development, and experiential marketing. I can’t wait to see everything that brings to our program. The location created. “
After eight years at Nike and a year at the NBA, Baker led a sports marketing initiative focused on transforming basketball culture and the journey of athlete development. At Nike, she led the grassroots partnership and event strategy for Nike’s Elite Youth Basketball League (EYBL), a classic grassroots landscape program focused on maximizing the potential of athletes. Her time at Nike also included managing a strategic initiative between the footwear giant and the NBA All-Star Kevin Durant.
“I couldn’t get excited about participating anymore Jon Scheyer The entire Duke basketball family is in the midst of such a transformational moment, not only for Duke but also for the college basketball landscape. The chance to be part of it is a lifetime. Duke Basketball is rooted in respecting our renowned history while writing the future of the game. I am humble and honored to participate in this tradition and can’t wait to get started. “
While in the NBA League office, she was a season-long task force marketing and brand leader in the WNBA rebranding, helping to deploy digital solutions to revolutionize the NBA All-Star Game and the NBA Combine.
Former college athlete Baker attended La Salle University in Philadelphia, earning a degree in communication and serving as a four-year letter winner on the lacrosse team. She also holds a certificate of executive education from Harvard University in the entertainment, media and sports businesses.
#GoDuke
