The NBA is a huge entertainment industry with heroes, legends and fanatics. A pop culture phenomenon similar to the Marvel franchise. American basketball is an integral part of movies, fashion, music and entertainment. 22 Bet Ethiopia Is a flagship company, a digital revolution, and a fascinating series in its own right (sometimes literally the documentary The Last edited from the NBA archive footage of the great player Michael Jordan and his Chicago Bulls team. Dance was a big hit last year and collected all possible awards). The NBA has long been more than just a sport.
NBA is a movie
Basketball itself is very cinematic. The characters are colorful, the action is big, and the game is full of action. A fierce rivalry drama can always turn into a ridiculous slip-up comedy. Players are potential actors: their faces are not hidden by helmets and they are quite charismatic.
The film industry and the NBA are always in touch. When the Lakers moved to Los Angeles in the 1960s, everything in Hollywood came to the stands. Sitting in the front row wearing the same black sunglasses, Jack Nicholson has become as part of the Lakers success story as legendary players such as Magic Johnson, Shaquille O’Neal, and Kobe Bryant. As you can see, in LA Clippers colors, you’ll often see “My Giant” Billy Crystal playing the title role of George Muresan (2.31 cm), the tallest player in league history. On the East Coast, Woody Allen and Spike Lee actively supported Knicks. Lee played the role of a fan himself in his first hit movie, successfully making the character part of the Nike and Michael Jordan advertising campaign. In 1997, Lee released his best basketball movie, “His Game.”
Currently, the basketball comedy genre is experiencing the Renaissance. Lebron, who chases Jordan’s ghost, has released his second “Space Jam.” His former teammate Kyrie Irving turned a series of Pepsi commercials into a full-length “Uncle Drew” movie. The greatest glory of the Hollywood-NBA collaboration is the Oscar, which Kobe Bryant won in the animated short film “Dear Basketball.”
NBA is music
Hip-hop is a subculture art. Basketball is a subculture sport. They were bound to the crosspath. Basketball players are always singing. In the 1960s, Wilt Chamberlain recorded a bubblegum pop single. Another great center, Bill Walton, got lost in counterculture. He played drums several times at the concert of the legendary psychedelic rock band Grateful Dead.
However, basketball is closely related to music. The names of Knicks and other NBA players can be heard on almost every Beastie Boys record, the Red Hot Chili Peppers are used to play all Lakers games, and the Grange King Pearl Jam was originally “Moo.” It was called “Keybreak Lock”. After the famous guards of the 1990s. Specially created for the 2003 NBA Live game, this music has become the first platinum soundtrack in the history of computer games.
Where basketball is, there are Ice Cube, Lil Wayne, Jay-Z, 2 Chainz, Migos, Snoop Dogg, and hundreds of low-ranking rappers. Drake is the official ambassador to the Toronto Raptors, and Jay-Z once co-owned Brooklyn Nets. Justin Timberlake is Memphis Grizzlies.
NBA is fashion
Brands and fashion houses have found that tall athletes have advantages. They fit more clothes. In the 1970s, basketball players were an icon of style. Wilt Chamberlain and his silk shirt, Afro “Doctor” Julius Irving’s disco style and oversized hairstyle, Knicks point guard Walt Fraser and his chic suit, hat, hat, and stylish straps.
Sometimes I don’t even realize the basketball roots of the clothes I wear. For example, fans of several generations of hipsters and good shoes wear basketball-signed sneakers. Chuck Taylor graces the stars of all Converse All-Star models. This shoe was invented a century ago just for games. Based on his sporting experience, basketball, and during the first half-century, this model actually dominated the court and then first appeared in everyday closets. That tradition continues with PUMA’s iconic “Clyde,” the first nameline for sneakers ever created for Walt “Clyde” Frazier. Popular with hip-hop and skate punk fans, it was perfect for breakdancing and skateboarding.
Air Jordan has taken basketball sneakers to a new level and made them cult objects. Athletes (from Jordan himself to boxer Gennaji Golovkin), designers (Virgil Ablo), filmmakers (Spike Lee), musicians (Eminem, DJ Khaled, Billie Eilish) and thousands of collectors.
What is the future?
Basketball is a young sport. It’s over 100 years old. Maybe that’s why the NBA has never been afraid of the future. Internet, Cryptocurrency – Know that one day a basketball player will become President of the United States, basketball NFT tokens will pay for the purchase of the house, and the first basketball game will be played on the moon. Sounds great, but given the history of the NBA, it’s strange to take it for granted.
